Mobile messenger apps arguably offer the most intimate and engaged advertising opportunities available to brands right now. Canadian messaging app Kik and its more conspicuous rival Snapchat in the past 6-9 months have launched product updates and advertising solutions that have helped see their valuations skyrocket; with the latter recently being valued at $19BN. Following the outcry that greeted Snapchat initially…
Month: July 2015
Messenger App Wars! The Race for Emerging Asia and What it Means for Brands
E-Marketer predicts that by 2018 There will be 200m new smartphone users in emerging Asia. To put that into context, that’s more users than there are currently in the whole of the U.S. The opportunity is huge for the developers of these apps, but also for brands to tap into their potential to participate in peer…
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